As well as focusing on delivering exceptional performance on track, EXCELR8 Motorsport also have an in depth understanding of the business aspects of motorsport. Therefore, every effort is made to ensure the team provides the best possible marketing platform for their partners.
This starts with the way the team is promoted in the paddock, providing the first impression for any external observer. The team’s transporter and pit garages are presented to the highest possible standard, allowing drivers to invite their guests for a ‘behind the scenes’ tour with the knowledge that they will be blown away by the professionalism of the team.
In fact, the team regularly entertain large numbers of guests for garage tours and a rare glimpse at the inner workings of a race team, making use of large screens to show onboard footage and the all-important telemetry data.
The focus on high quality presentation is also carried over to the team members themselves, who are all provided with branded team wear which they wear throughout the weekend, increasing the reach of the brand at each event.
Thanks to a long-standing relationship with a local graphics business, EXCELR8 Motorsport’s cars are also amongst the most eye-catching on the grid due to vibrant and exciting livery designs.
This means that the team’s marketing partners are able to stand out from the crowd, increasing the opportunity for brand exposure and retention with audiences both at the circuit and watching the television coverage at home.
The work continues away from the track too, via the team’s increasing online presence. With a high quality website and active social media accounts allowing direct engagement with fans, the team ensure that their partners receive constant exposure between events in order to maximise the effectiveness of their marketing programmes. During 2019, the team reached in excess of 2 million people across its social media platforms.
EXCELR8 Motorsport are also regularly seen in attendance at a number of exhibitions and events, with experience in offering both static and dynamic displays at events such as the Autosport International Show, Goodwood Festival of Speed,
Automechanika and Coventry Motofest. It’s guaranteed that, whatever your aspirations, a partnership with EXCELR8 Motorsport in any of their programmes will meet your promotion targets in the most exciting and engaging way imaginable, endorsing and enhancing the credentials of any brand or product and in turn guaranteeing the maximum possible return on investment.
Read some reviews from our Partners
“We are delighted to re-confirm our support of Bristol Street Motors EXCELR8 with TradePriceCars.com for a third consecutive campaign in the BTCC. The progress the team has made in the space of two years in such a hugely competitive series has been nothing short of outstanding, and not only was the Hyundai the best-looking car on the grid last season, but its potential was also immediately clear to see, achieving a podium finish in just its third race.
To now add into the mix a driver of Tom’s calibre looks sure to make the team a real contender for honours in 2021. His results speak for themselves, and the only major accolade still missing from his impressive career CV is the overall title, which I have no doubt will be a matter of ‘when’ rather than ‘if’. We look forward to partnering him and Ginsters
EXCELR8 with TradePriceCars.com in their pursuit of the biggest prize in British motorsport.”
“We have found working with EXCELR8 both enjoyable and rewarding. Their approach to business is aligned with ours: professional, honest, integrity and respect are key values. The team and drivers are welcoming and ensure that whoever we bring to the race days is embraced. We all feel like part of the family. The performance of the team both on and off the track has been first class”
“Being a part of EXCELR8’s BTCC 2022 winning season has been an unforgettable experience for us as a company and also personally. From start to finish, working with the team made for such an exciting year for IMMICO. From working and developing our product within one of the most competitive championships in the world, to enjoying the outstanding hospitality experience EXCELR8 offers at every race weekend.
We could not thank EXCELR8 enough this year from the growth we have seen as a company due to the wide network involved with them. In the push to build a championship winning car they are using the biggest names within motorsport, this has allowed us to make connections with new companies and people who have been influential to our growth as a company in such a short period of time. From a personal level it has also been an amazing opportunity to get together and bond as a team outside of the workshop at each race weekend, forming a really strong working environment Monday to Friday.
We are very proud to say that not only are we a Technical Partner to EXCELR8 Team within the BTCC but we have been a Technical Partner throughout their championship winning season!”
“We’ve been working with the team now for 2 years, in the BTCC and MINI CHALLENGE, and it’s been fantastic. Justina has been very focused on creating opportunities with existing partners and drivers both at the track and away. As a result, we have built relationships with new customers and suppliers.”
“Mairon has been lucky enough to be involved with EXCELR8 over the previous 4 years. Each year expanding our sponsorship throughout. The team has been fantastic from day one, making you feel part of the EXCELR8 family. Having the ability to bring clients, family and friends to the events and make them feel part of it is worth every penny and being able to get to know all the other sponsors within the team at each event is great. Working with a team that has a vision and drive for success and pushing to be the best, aligns with what Mairon and I’m sure all the other sponsors want to achieve. Seeing the hard work that is put into it helps drive us to reach our own goals.”
“I would like to take this opportunity to thank you and your team at EXCELR8 by providing us with an exceptional sponsorship opportunity this year through your communication, hospitality, attention to detail and enthusiasm which enabled us to really maximise our brand identity awareness across the UK. I shall certainly recommend EXCELR8 to our business partners and customers in the future, and we shall certainly be working with you again next year.”
“A few years ago, a customer rang me and asked if I would be interested in sponsoring a race car. I said “That is a stupid idea. Where do I sign up?” That was four years ago and the race car was one of EXCELR8’s 2019 entries to the BTCC. From the outset, EXCELR8 were committed to the customer experience: from the hospitality suite to the garage tour to meeting the drivers and then the ultimate privilege of a grid walk. The team has since evolved into a championship-winning outfit. There is no better way to immerse your clients in elite motorsport.”
“2022 marked our fourth season as a Team Partner with EXCELR8 Motorsport in the BTCC. Each year we have seen the team grow from strength to strength and their commitment to their team and their sponsors is nothing short of extraordinary.
It has been exciting to be part of their journey so far, and now to be part of a championship-winning team is an absolute privilege.
We have also seen a quantifiable and exceptional return for our investment. EXCELR8 is not an ordinary sponsorship opportunity, they are different, we feel valued, they work hard for us to ensure we have new business connections, and we receive recognised business opportunities through hard won introductions.
Congratulations to the team for an amazing season, exceptional racing, the hospitality on race days, and most importantly the wins!”
“S2M have been supporting Tom Ingram in BTCC for 5 years and every season he has been growing from strength to strength. For the 2021 season we followed Tom as he joined Excelr8 Motorsport for the next stage of his career. Tom’s ambition, determination and skill combined with Excelr8’s professionalism, commitment and expertise proved a big success with plenty of top order results throughout the season including a few race wins. A great first season partnership with plenty more to follow.
S2M’s experience has shown that it’s not only on the track with Tom where Excelr8 Motorsport shine, but behind the scenes they are just as committed to help and support all sponsors and partners as well, large and small alike. Justina and her team are second to none in ensuring your business is supported and promoted where ever there is an opportunity. They appreciate the business side of the industry and understand the more they help their partners the more they will put back into the team, through both support and financially.
We feel very privileged to be part of such a team and the added bonus of superb race weekend hospitality is just the icing on a perfectly baked cake.
All of us at S2M are looking forward to the upcoming season and more after, but most of all looking forward to the continued relationships we have built within the team to drive for more shared success both on and off the track.”
“Race Against Dementia are thrilled to have the support of EXCELR8 and Chris Smiley as our first Race Against Dementia Champion. This great opportunity, enabled by Kiltads Motorsport Marketing, allows us to highlight the unique approach that Race Against Dementia is taking in instilling the mindset of F1 and motorsport racing to catalyse a change in dementia research.
We look forward to working with the team and Chris to raise awareness of the crisis of dementia within the BTCC community, and establish a strong partnership as we work tirelessly towards beating dementia.”