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Marketing & Promotion

As well as focusing on delivering exceptional performance on track, EXCELR8 Motorsport also have an in depth understanding of the business aspects of motorsport. Therefore, every effort is made to ensure the team provides the best possible marketing platform for their partners.

This starts with the way the team is promoted in the paddock, providing the first impression for any external observer. The team’s transporter and pit garages are presented to the highest possible standard, allowing drivers to invite their guests for a ‘behind the scenes’ tour with the knowledge that they will be blown away by the professionalism of the team.

In fact, the team regularly entertain large numbers of guests for garage tours and a rare glimpse at the inner workings of a race team, making use of large screens to show onboard footage and the all-important telemetry data.

The focus on high quality presentation is also carried over to the team members themselves, who are all provided with branded team wear which they wear throughout the weekend, increasing the reach of the brand at each event.

Thanks to a long-standing relationship with a local graphics business, EXCELR8 Motorsport’s cars are also amongst the most eye-catching on the grid due to vibrant and exciting livery designs.

This means that the team’s marketing partners are able to stand out from the crowd, increasing the opportunity for brand exposure and retention with audiences both at the circuit and watching the television coverage at home.

The work continues away from the track too, via the team’s increasing online presence. With a high quality website and active social media accounts allowing direct engagement with fans, the team ensure that their partners receive constant exposure between events in order to maximise the effectiveness of their marketing programmes. During 2019, the team reached in excess of 2 million people across its social media platforms.

EXCELR8 Motorsport are also regularly seen in attendance at a number of exhibitions and events, with experience in offering both static and dynamic displays at events such as the Autosport International Show, Goodwood Festival of Speed,

Automechanika and Coventry Motofest. It’s guaranteed that, whatever your aspirations, a partnership with EXCELR8 Motorsport in any of their programmes will meet your promotion targets in the most exciting and engaging way imaginable, endorsing and enhancing the credentials of any brand or product and in turn guaranteeing the maximum possible return on investment.

Partner Testimonials

Read some reviews from our Partners

“We are delighted to re-confirm our support of Bristol Street Motors EXCELR8 with TradePriceCars.com for a third consecutive campaign in the BTCC. The progress the team has made in the space of two years in such a hugely competitive series has been nothing short of outstanding, and not only was the Hyundai the best-looking car on the grid last season, but its potential was also immediately clear to see, achieving a podium finish in just its third race.
To now add into the mix a driver of Tom’s calibre looks sure to make the team a real contender for honours in 2021. His results speak for themselves, and the only major accolade still missing from his impressive career CV is the overall title, which I have no doubt will be a matter of ‘when’ rather than ‘if’. We look forward to partnering him and Ginsters
EXCELR8 with TradePriceCars.com in their pursuit of the biggest prize in British motorsport.”

Kev Smith

Head of Marketing - Draper Tools

“We are delighted to re-confirm our support of Ginsters EXCELR8 with TradePriceCars.com for a third consecutive campaign in the BTCC. The progress the team has made in the space of two years in such a hugely competitive series has been nothing short of outstanding, and not only was the Hyundai the best-looking car on the grid last season, but its potential was also immediately clear to see, achieving a podium finish in just its third race.

To now add into the mix a driver of Tom’s calibre looks sure to make the team a real contender for honours in 2021. His results speak for themselves, and the only major accolade still missing from his impressive career CV is the overall title, which I have no doubt will be a matter of ‘when’ rather than ‘if’. We look forward to partnering him and Ginsters EXCELR8 with TradePriceCars.com in their pursuit of the biggest prize in British motorsport.”

Peter Jones

Managing Director - Third Millennium Systems Ltd

This is the third year of sponsorship with EXCELR8 and we will undoubtedly look forward to many years to come. We have seen a quantifiable and exceptional return for our investment, just in the first full year we received 5 times our sponsorship in invoiced business, directly attributable to EXCELR8. 

EXCELR8 is not an ordinary sponsorship opportunity, they are different, they accept to get the best of their sponsorship, to get it renewed and even enhanced, they have to work at it, and work they do! It’s a real partnership. We feel valued, we have some great motor racing hospitality but we also get recognised business opportunities through hard won introductions to their contact sphere. They work tirelessly to make the connections and during a quieter period, feel the pressure to deliver more and more opportunities to do business.”

Ian Tims

Managing Director - Credo Motorsport Finance

“S2M have been supporting Tom Ingram in BTCC for 5 years and every season he has been growing from strength to strength. For the 2021 season we followed Tom as he joined Excelr8 Motorsport for the next stage of his career. Tom’s ambition, determination and skill combined with Excelr8’s professionalism, commitment and expertise proved a big success with plenty of top order results throughout the season including a few race wins. A great first season partnership with plenty more to follow.

S2M’s experience has shown that it’s not only on the track with Tom where Excelr8 Motorsport shine, but behind the scenes they are just as committed to help and support all sponsors and partners as well, large and small alike. Justina and her team are second to none in ensuring your business is supported and promoted where ever there is an opportunity. They appreciate the business side of the industry and understand the more they help their partners the more they will put back into the team, through both support and financially.

We feel very privileged to be part of such a team and the added bonus of superb race weekend hospitality is just the icing on a perfectly baked cake.

All of us at S2M are looking forward to the upcoming season and more after, but most of all looking forward to the continued relationships we have built within the team to drive for more shared success both on and off the track.”

Simon Bates

S2M Profits

“Race Against Dementia are thrilled to have the support of EXCELR8 and Chris Smiley as our first Race Against Dementia Champion. This great opportunity, enabled by Kiltads Motorsport Marketing, allows us to highlight the unique approach that Race Against Dementia is taking in instilling the mindset of F1 and motorsport racing to catalyse a change in dementia research.

We look forward to working with the team and Chris to raise awareness of the crisis of dementia within the BTCC community, and establish a strong partnership as we work tirelessly towards beating dementia.”

Dr Penny Moyle

Race Against Dementia
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