As well as focusing on delivering exceptional performance on track, EXCELR8 Motorsport also have an in depth understanding of the business aspects of motorsport. Therefore, every effort is made to ensure the team provides the best possible marketing platform for their partners.
This starts with the way the team is promoted in the paddock, providing the first impression for any external observer. The team’s transporter and pit garages are presented to the highest possible standard, allowing drivers to invite their guests for a ‘behind the scenes’ tour with the knowledge that they will be blown away by the professionalism of the team.
In fact, the team regularly entertain large numbers of guests for garage tours and a rare glimpse at the inner workings of a race team, making use of large screens to show onboard footage and the all-important telemetry data.
The focus on high quality presentation is also carried over to the team members themselves, who are all provided with branded team wear which they wear throughout the weekend, increasing the reach of the brand at each event.
Thanks to a long-standing relationship with a local graphics business, EXCELR8 Motorsport’s cars are also amongst the most eye-catching on the grid due to vibrant and exciting livery designs.
This means that the team’s marketing partners are able to stand out from the crowd, increasing the opportunity for brand exposure and retention with audiences both at the circuit and watching the television coverage at home.
The work continues away from the track too, via the team’s increasing online presence. With a high quality website and active social media accounts allowing direct engagement with fans, the team ensure that their partners receive constant exposure between events in order to maximise the effectiveness of their marketing programmes. During 2019, the team reached in excess of 2 million people across its social media platforms.
EXCELR8 Motorsport are also regularly seen in attendance at a number of exhibitions and events, with experience in offering both static and dynamic displays at events such as the Autosport International Show, Goodwood Festival of Speed,
Automechanika and Coventry Motofest. It’s guaranteed that, whatever your aspirations, a partnership with EXCELR8 Motorsport in any of their programmes will meet your promotion targets in the most exciting and engaging way imaginable, endorsing and enhancing the credentials of any brand or product and in turn guaranteeing the maximum possible return on investment.
Partner Testimonials
Read some reviews from our Partners
“We have found working with EXCELR8 both enjoyable and rewarding. Their approach to business is aligned with ours: professional, honest, integrity and respect are key values. The team and drivers are welcoming and ensure that whoever we bring to the race days is embraced. We all feel like part of the family. The performance of the team both on and off the track has been first class”
Liz Cope
“Being a part of EXCELR8’s BTCC 2022 winning season has been an unforgettable experience for us as a company and also personally. From start to finish, working with the team made for such an exciting year for IMMICO. From working and developing our product within one of the most competitive championships in the world, to enjoying the outstanding hospitality experience EXCELR8 offers at every race weekend.
We could not thank EXCELR8 enough this year from the growth we have seen as a company due to the wide network involved with them. In the push to build a championship winning car they are using the biggest names within motorsport, this has allowed us to make connections with new companies and people who have been influential to our growth as a company in such a short period of time. From a personal level it has also been an amazing opportunity to get together and bond as a team outside of the workshop at each race weekend, forming a really strong working environment Monday to Friday.
We are very proud to say that not only are we a Technical Partner to EXCELR8 Team within the BTCC but we have been a Technical Partner throughout their championship winning season!”
Stuart Thorp
“We’ve been working with the team now for 2 years, in the BTCC and MINI CHALLENGE, and it’s been fantastic. Justina has been very focused on creating opportunities with existing partners and drivers both at the track and away. As a result, we have built relationships with new customers and suppliers.”
James Robinson
“Mairon has been lucky enough to be involved with EXCELR8 over the previous 4 years. Each year expanding our sponsorship throughout. The team has been fantastic from day one, making you feel part of the EXCELR8 family. Having the ability to bring clients, family and friends to the events and make them feel part of it is worth every penny and being able to get to know all the other sponsors within the team at each event is great. Working with a team that has a vision and drive for success and pushing to be the best, aligns with what Mairon and I’m sure all the other sponsors want to achieve. Seeing the hard work that is put into it helps drive us to reach our own goals.”
Tommy Watson
“I would like to take this opportunity to thank you and your team at EXCELR8 by providing us with an exceptional sponsorship opportunity this year through your communication, hospitality, attention to detail and enthusiasm which enabled us to really maximise our brand identity awareness across the UK. I shall certainly recommend EXCELR8 to our business partners and customers in the future, and we shall certainly be working with you again next year.”
Justin Iliffe
“Having been part of EXCELR8’s BTCC journey from the start, it’s been fantastic to see how the team has grown in such a short space of time.
“In a series where the smallest of margins can be critical, we’ve really embraced the challenge of helping the team to establish itself as a leading touring car team and a shared desire to deliver the best results possible has been reflected in the success that has been enjoyed both on and off track.
“From the introduction of the new Hyundai in 2020 through to the first win for the car, and then Tom Ingram’s stunning title win last year, we’re proud to have played our part in helping EXCELR8 to reach the pinnacle of British motorsport – and are looking forward to now helping them stay there.”
Shaun Leonard
“When we joined forces with EXCELR8 ahead of 2022, we knew we were partnering with a team that had the potential to challenge for top honours in arguably the most competitive touring car series anywhere in the world. To see the Reis name at the front of the field from the very first race was fantastic, and the team’s drive and determination to succeed both on and off track was evident as the year went on.
“For our relationship to yield a championship title in the first year is a reflection of the outstanding work ethic of the whole team, and the values that are so important to us as a business played a vital role in the team achieving so much success.
“Having set the bar high in 2022, we’re excited to build on our partnership with EXCELR8 going forwards and can’t wait to see what we can achieve together in 2023 and beyond.”
Mary Singleton
“Draper Tools are proud to have been supporting EXCELR8 since they entered British touring cars only 4 years ago, and winning the title in such a short time is a testament to the team.
We have been so impressed with their professionalism and enthusiasm, and they really go the extra mile for their sponsors to ensure they get maximum exposure.
We are delighted to have agreed a further three year deal with Justina and the team, and cannot wait for the 2023 season!
Graham Wade
Hansford Sensors are delighted to be working with EXCELR8 for a second consecutive campaign together in the BTCC. The progress made over the last two years has been outstanding and the support they have given us, and Tom has been incredible. This has proved a big success with Tom recently being crowned BTCC champion. It’s an enjoyable and rewarding partnership, and we look forward to the continued relationships we have built both on and off the track.
Chris Hansford
ABS Motorsport are based in Lincolnshire. We have been designing and manufacturing composite panels for road, race and rally for 32 years. We pride ourselves in listening to our customer ideas and dreams, turning them into reality whilst remaining within the boundaries set by the governing body of the championship.
Having been involved since 2006 in the British Touring Car Championship which is the top “tintop” series in the U.K. and is run by TOCA we have worked with clients and partners on different regulations and have designed many race winning cars since.
In 2018 we were delighted when EXCELR8 asked us to partner them in designing an aerodynamic package and the partnership soon grew to supply them in their BTCC campaign with the MG6.
As partners ABS Motorsport and EXCELR8 have worked closely together to design and engineer a standard Hyundai i30N fastback road car into the race car that arrived on track at the start of the 2020 BTCC season.
It is a great partnership which won the first race of the hybrid era and the first BTCC championship of the hybrid era in 2022 with Tom Ingram driving the car.
As partners of EXCELR8 we have been privileged to enjoy time in their hospitality suite which is a great experience and an asset to be able to attend with clients.
We look forward to continuing and growing our partnership for years and championships to come with EXCELR8.
Tony Bucknall
“HRX have been team partners of EXCELR8 for a number of years. They have always had an extremely proactive attitude to activating the partnership and a genuine desire to make the relationship work of all stakeholders. Not only are EXCELR8 a top team in terms of racing results but every facet of the organisation acts at the very highest of level. And to top it off, at every level and department, they are a quality bunch of people.”
Patrick Grant
“EXCELR8 has been a great partner to work with. They are full of ideas on how their family of sponsors can work together for mutual benefit, and keep the commercial angle and return on investment firmly in focus. In my experience they are open to work with a sponsor in a range of ways, be it at customer events, dual branded PR opportunities and of course as excellent hosts on a race weekend.
I have found EXCELR8 very proactive as a sponsorship partner, and are in regular contact throughout the season with new ideas and opportunities.”