The British Touring Car Championship is one of the most renowned and successful motor racing series on the planet.
The British Touring Car Championship is the UK’s most prestigious and popular motorsport series, and provides an irresistible marketing platform for any partner.
Over the course of the last six decades, the BTCC has seen some of the most recognisable road cars go up against each other in the battle for on-track supremacy.
The combination of popular, relatable cars racing around Britain’s premier motorsport venues with the very best in touring car talent behind the wheel has proven to be irresistible, and is undoubtedly key to the championship’s ongoing success.
The bumper-to-bumper, thrill-a-minute racing is a real crowd pleaser, and reaches a huge audience through an unprecedented live free-to-air TV deal with ITV, trackside ticket sales, and extensive online and print media coverage.
With current grids some of the largest and most competitive ever seen, the BTCC has shown its ability to adapt and evolve, as seen by the introduction of hybrid technology in 2022. That ensures its place as the most attractive, relevant, popular and commercially successful championship in the country.
Imagine the leverage delivered for your brand thanks to the high-drama ontrack action, capacity crowds and unparalleled live ITV television coverage of this iconic championship.
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