Business first, race team second.
EXCELR8 is practically unique among race teams in that its founder, Justina Williams, has a highly successful background in business, rather than coming from a career solely in motorsport.
This means the team has a far greater appreciation for the needs of its commercial partners than its competitors, and is as committed to delivering a return on your marketing investment as it is to achieving results on track.
The team devotes an enormous amount of effort to optimising its operations and presentation in order to provide a highly professional and marketable platform, and were recognised with a ‘Spirit of the Championship’ Award for the best dressed and most innovative garage during the teams maiden season in the BTCC.
Founded in 2010, a determination to succeed combined with high levels of professionalism meant that success was never far away and the team was rewarded with its first MINI CHALLENGE championship in 2010. Another 44 titles have followed, along with numerous championship runner-up trophies.
Since 2014, the team has shown its ability as a constructor of expertly engineered, high performance race cars. EXCELR8 is solely responsible for the development and production of more than 70 new JCW Class cars for the MINI CHALLENGE UK, which has seen the championship go from strength-to-strength and secure its status as the UK’s finest one make saloon racing championship.
The quality of the cars has also gained international recognition for the team, leading to the formation of MINI CHALLENGE series in both Japan and China for 2019. EXCELR8 has since delivered another 30 cars, and have provided technical support at several exhibition races.
Following a successful debut in the Kwik Fit British Touring Car Championship in 2019, the team designed and built a pair of cars based on the Hyundai i30 Fastback N Performance for 2020. This huge undertaking reaped exceptional rewards, seeing the team score points in each of the 27 races across the season, including a pair of outstanding podium finishes.
Expanding to run four cars in 2021, the team secured a first BTCC victory on home soil at Snetterton, with two further wins seeing it remain in contention for the title through to the final meeting of the year.
In 2022, the team won the BTCC Championship with Tom Ingram, along with numerous other achievements for the team
In the MINI CHALLENGE, the team had great success after coming agonisingly close in the previous five seasons, in 2020, the team finally sealed the JCW Class championship – winning the Drivers, Teams, Rookie Cup and Graduate Cup titles and cementing its reputation as one of the most successful teams in UK motorsport. Both the Drivers and Teams titles were successfully defended in 2021.
DIVERSITY & INCLUSION
As a team, EXCELR8 prides itself on being one of the most inclusive race teams in UK motorsport, with a diverse workforce all focused on the same end goal – doing the job possible both on and off track.
Motorsport has historically been a male-dominated arena but EXCELR8 – as the only team in the BTCC with a female team principal – aims to help lead the way when it comes to increasing the number of women involved in the sport at the highest level.
As an ambassador for the FIA’s Girls on Track UK initiative – launched to inspire young girls and women alike into following a career in motorsport – EXCELR8 boss Justina Williams has been involved in various events to promote how inclusive the sport can be.
A number of female members of staff now hold key positions within the EXCELR8 team, including hands-on roles that have helped the team to reach the very top by securing championship success in the BTCC.
EXCELR8’s work on diversity and inclusion goes much further, with the team proud to have been awarded the Silver Award by the Armed Forces Employer Recognition Scheme.
Having also signed the Armed Forces Covenant, it showcases EXCELR8 as a Forces-friendly employer that is keen to provide opportunities for those who have served our country.