EXCELR8 aims to build on successful Diamondbrite partnership
Bristol Street Motors with EXCELR8 will look to build on a successful start to its relationship with Diamondbrite as the new partnership heads into its second year.
EXCELR8, now operating from bases in both Suffolk and the Midlands, joined forces with Diamondbrite ahead of the 2023 season in a new partnership running across programmes in both the Kwik Fit British Touring Car Championship and the Vertu MINI CHALLENGE.
On the track, it would prove to be a successful season for the team as it secured championship titles in both classes of the MINI CHALLENGE, whilst Tom Ingram would end the BTCC campaign as runner-up as he took the challenge to eventual champion Ash Sutton.
Off the track, the new multi-year partnership with Diamondbrite would also prove to be a success as it helped the team to raise its game when it comes to paddock presentation.
Already regarded as one of the best-presented teams in the BTCC, having won awards for its presentation in the past, the team was able to benefit from Diamondbrite’s industry-leading technology to ensure that it always looked its best.
Over the course of the year, EXCELR8 was given access to the company’s expansive range of award-winning and innovative car care products, whilst also benefitting from the knowledge gained during of 30 years in operation.
The team will continue to carry Diamondbrite branding across its multi-car race programmes this season as it chases title glory, whilst the continued use of Diamondbrite products will ensure that the team stays at the head of the field in presentation terms across the 2024 campaign.
Justina Williams, EXCELR8 Team Owner, said:
“Our partnership with Diamondbrite has proven to be a huge success so far and we’ve thoroughly enjoyed working with Lance and his team. The range of products available to us has ensured that we continue to look our best both on and off-track, which is vital when it comes to maintaining high levels of presentation and representing our various commercial partners.
“We look forward to further strengthening our relationship during the year ahead as we strive for success across our racing programmes.”
Lance Boseley, Diamondbrite Marketing Director, said:
“We have been delighted with the way our partnership with the EXCELR8 team developed across the 2023 season and look forward to continuing that success into 2024.
“This partnership has presented us with an exciting opportunity to connect with a passionate and dedicated fan base, which it will continue to do going forward, whilst supporting a team that embodies the spirit of performance and resilience.”
