Welcome

For 2019, Excelr8 Motorsport will be competing in the UK’s most popular series, the Dunlop MSA British Touring Car Championship.

This partnership proposal will provide a brief introduction to the team, as well as outlining the unrivalled marketing and brand activation opportunities available to each and every business that forms a partnership with them in the BTCC.

If the opportunities presented are of interest , please do not hesitate to contact us to request a copy of our more detailed proposal, or to arrange a meeting to discuss in person.

Thank you for your time, we hope to hear from you.

British Touring Car Championship

Over the course of the last six decades, the BTCC has seen some of the most recognisable road cars go up against each other in the battle for on-track supremacy

The combination of popular, relatable cars racing around Britain’s premier motorsport venues with the very best in touring car talent behind the wheel has proven to be irresistible, and is undoubtedly key to the championship’s ongoing success.

The bumper to bumper, thrill a minute racing is a real crowd pleaser, reaching a huge audience through ITV’s unprecedented live TV coverage, trackside ticket sales, and online and print media.

With current grids the largest and most competitive ever seen, the BTCC had undoubtedly shown its ability to adapt and evolve, ensuring its place as the most attractive, relevant, popular and commercially successful championship in the country.

Excelr8 Motorsport

Excelr8 Motorsport was formed in 2007 by Antony and Justina Williams, who are  both  long-term  motor racing  enthusiasts  and  experienced  racing  drivers, but who also have extensive business management experience.

The team was with rewarded with their first MINI CHALLENGE championship in 2010, and another 7 titles have followed since.

Excelr8 Motorsport are solely responsible for the development and production of the MINI CHALLENGE JCW class car, producing over 70 examples for the UK, Japan and China, establishing the championship as a global phenomenon.

Always in pursuit of a new challenge, the team has also developed the world’s most advanced racing MINI for use in endurance racing, which has been campaigned successfully alongside an Audi  RS3  LMS TCR in the Creventic 24 Hour Series.

Our Team

Excelr8 Motorsport was formed in 2007 by Antony and Justina Williams, who are  both  long-term  motor racing  enthusiasts  and  experienced  racing  drivers, but who also have extensive business management experience.

The team was with rewarded with their first MINI CHALLENGE championship in 2010, and another 7 titles have followed since.

Excelr8 Motorsport are solely responsible for the development and production of the MINI CHALLENGE JCW class car, producing over 70 examples for the UK, Japan and China, establishing the championship as a global phenomenon.

Always in pursuit of a new challenge, the team has also developed the world’s most advanced racing MINI for use in endurance racing, which has been campaigned successfully alongside an Audi  RS3  LMS TCR in the Creventic 24 Hour Series.

Managing Relationships

Justina is putting her business management experience to good use, fulfilling the vital role of Commercial Manager to deliver the desired results for all of the team’s partners.

Home-grown Talent

Both our Team Principal Oliver Shepherd and Race Engineer Daniel Bishop have been with Excelr8 for a number of years, contributing to the huge amount of success already achieved.

Technical Expertise

Former Eurotech and WSR Team Manager Marvin Humphries will join the team, as well as a yet to be announced race winning BTCC engineer, further strengthening the team’s technical line-up.

MG6 NGTC

For 2019, Excelr8 Motorsport will make their debut in the BTCC with the MG6 Next Generation Touring Car.

As one of the most successful cars of the NGTC era, the car is a well-established package offering the team a fantastic platform from which to develop.

Having taken Jason Plato to 20 of his record-breaking 96 race wins, the car has also been campaigned by BTCC champions Andrew Jordan and Ashley Sutton.

It has also helped to launch the BTCC careers of drivers such as Sam Tordoff, Jack Goff and Josh Cook, all of whom have gone on to claim multiple race wins.

Vision 2020

In keeping with the results already achieved during their decorated history, Excelr8 Motorsport have no intention of simply making up the numbers in the BTCC.

For several years, the team has been carrying out the groundwork required to reintroduce one of the most successful marques in BTCC history to the grid.

Development will continue throughout 2019 with the intention of bringing an iconic British brand back to the grid in 2020, leading to what would undoubtedly be one of the biggest stories in UK motorsport for many years.

Marketing

The BTCC offers a unique marketing opportunity – combining exciting brand values with a passionate and expansive fanbase, both trackside and via unparalleled live TV coverage.

Participation grants a powerful opportunity to bring a brand to life for an audience of millions. Many imaginative and perceptive businesses are already taking full advantage of an involvement in the BTCC.

The high – profile, high – drama big – crowd backdrop makes the BTCC the perfect platform for teams and their partners to entertain guests in their bespoke hospitality facilities, and the paddock is a hive of networking and business – to – business opportunities.

With such a successful track record when it   comes to delivering results for its profile and pole position pedigree cannot be ignored by proactive businesses

2019 Calendar

The BTCC tops the bill at each of the nation’s premier circuits, which offer up their own unique propositions and characteristics – challenging teams, drivers and engineers alike.

The series’ broad geographical reach yields an extensive audience for teams, drivers and their partners. Each race weekend also offers the opportunity for targeted, regional marketing activities.

Wherever fans hail from, they won’t have to travel far to see the BTCC in the flesh. Trackside attendances have seen strong long-term growth and nearly 400,000 watched first hand in 2018.

There is also a focus on the next generation, with a key pillar being free admission to children under the age of 16 years of age.

Exposure

Packages

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